Often times in founder led businesses, treasury strain does not begin with declining revenue. It begins with proximity. The founder is close to everything. Close to the vision, the team, the product, the guests, the experience. That proximity is often the reason the business works in the first place. Proximity also affects how money moves. Expenditures become conversational. A vendor calls. A team member needs a solution for something quickly. An opportunity presents itself a

When pressure enters a system, it does not change the organization. It exposes it.